The primary purpose of the OECS Blue Economy Strategy is to position the OECS as a model Blue Economy region worthy of support, investment and emulation. However, elevating the OECS region’s Blue Economy agenda to a position that would distinguish it as a best practice model to be emulated requires a robust, well-coordinated effort that is mainstreamed into national and regional development policies, including making it more central to efforts to establish an OECS Economic Union. This is especially pertinent to the transboundary aspects of a Blue Economy.
Fortunately, for the OECS region, the Blue Economy strategy is being advanced on a solid platform of ongoing and implemented policies, projects, programs and achievements. A major boost in publicity, technical and financial support, investment, public understanding and embracement, policy commitment and implementation momentum is required to ensure the success of the Blue Economy initiative. The Blue Economy promotional strategy is thus expected to embrace the entire spectrum of this new approach and to support the overall OECS Development Strategy (ODS) implementation process within a cohesive approach.
The Action Plan details the specific measures and interventions that will be undertaken to realize the OECS Blue Economy Promotion Strategy. It emphasizes the imperative of implementation through utilizing the engagement, communications and marketing interventions.